Role:
non-affiliated
Industry:
Rebranding
Objective
To revitalize the Whiskas® brand with a simple, fresh, bold, and playful identity that appeals to contemporary pet owners while maintaining its heritage as a trusted cat food provider.
My Approach
Discovery Phase
Starting things off, I explored market trends, checked out the competition, This helped shape a direction that balances contemporary appeal with the warm, reliable vibe Whiskas® is known for.
Design and Development
Next, it was all about brainstorming and creative thinking. I aimed for designs that felt fresh and playful, yet simple and bold. The goal was to strike a chord with today's pet owners without losing the essence of Whiskas®.
Design Execution
The final design features clean, vibrant colors, and playful elements, resulting in a bold and engaging visual identity. The modernized logo is more streamlined and versatile, perfect for various media, while keeping those familiar touches that make Whiskas® stand out.
The Outcome
This conceptual rebranding of Whiskas® aims to breathe new life into an established brand, ensuring its relevance in a rapidly evolving market. By modernizing the brand's identity, the goal is to attract a new generation of pet owners while retaining the loyalty of existing customers. This project serves as a creative exploration of how rebranding could potentially elevate a beloved brand.
