Role:
(Personal Project)
Industry:
Brand Identity
Objective
To develop a cohesive and visually pleasing brand identity for Nexura, reflecting its commitment to innovation, premium quality, and minimalistic design in lifestyle and robotics. This project aims to create a strong visual presence that resonates with tech-savvy consumers and sets Nexura apart in the competitive technology market.
Nexura is a name derived from the combination of "Next" and "Aura". Together, Nexura implies a brand that embodies the future of robotics and lifestyle products, offering solutions that are both cutting-edge and refined. It suggests that the brand is creating an innovative aura around everyday life, elevating how people interact with technology in their daily routines.
My Approach
Research and Conceptualization:
Understand the Brand: Gain an understanding of Nexura's mission, vision, and target audience.
Visual Strategy: Research inspirations and develop ideas to explore visual styles that convey innovation, precision, and sophistication. Define the brand’s core attributes on how these can be visually represented.
Design Development:
Logo and Visual Elements: Create a distinctive monogram logo and secondary icon that embody the innovative spirit of Nexura. Establish a cohesive color palette and typography that are modern and sleek. Develop supporting visual elements such as graphic patterns.
Brand Messaging: Craft a compelling brand narrative, core values, and catchy slogans that communicate Nexura’s mission and resonate with the target audience.
The Outcome
Working on this brand identity allowed me to expand my expertise in various areas of design, including logo creation, AI intergration, typography, color theory, and marketing collateral. This diverse experience enhances my versatility as a designer.
