Role:
Designer
Industry:
Print Media
Objective
To create a comprehensive and detailed trade presenter that effectively communicates Capital Air's brand merchandise, enhancing clarity and appeal for potential clients and partners.
My Approach
Understanding and Organizing Information:
Reviewing all information provided by Capital Air.
Categorized content into sections like product overview and specifications.
Establishing a Clear Layout:
Created a logical structure with a cover page, table of contents, introduction, and detailed sections for each product.
Ensuring smooth flow of information and easy navigation.
Designing for Visual Appeal and Readability:
Using AUX brand colors, typography and logos consistently.
Included high-quality images, readable fonts, and highlight key information with bullet points and call-out boxes.
Finalizing and Delivering the Presenter:
Share drafts with Capital Air for feedback and make necessary revisions.
Conduct a quality check and provide both digital and print versions to Capital Air.
The Outcome
I aimed to establish a fresh and visually appealing layout while maintaining brand consistency and delivering effective visuals that solved previous issues to better resonate with KZN's No1. Brand in Air Conditioning.
The client was pleased with the final result, requiring only minor amendments. This project underscores my dedication to meeting client expectations and drive visual solutions.
